Max Mara Sportmax: Targeting the Young Fashion Pack
Since 1969 when Achille Maramotti founded Max Mara, the brand’s fashion philosophy – simplistic design, quality materials and impeccable fit – has been engrained in every one of their labels. With 35 fashion lines now making up the historic fashion house, the most famous, apart from the original Max Mara line, is Sportmax. Being an integral part of the brand for over 40 years, Max Mara Sportmax was one of the very first diffusion lines created to attract a younger clientele. Today, Sportmax has acquired a global customer base for its fresh, trendy spin on maison staples, offering colorful, fun separates that reflect youthful, flirty femininity.
Launching a widely popular ad campaign with top models Emily Senko and Samantha Gradoville, the Max Mara Sportmax Code line has revamped basic t-shirts, jersey dresses and jeans with an updated relaxed 70s feel. Laura Lusuardi’s designs for the Sportmax line and Sportmax Code collection mix maxi floral prints blooming from dresses and skirts, bright popping hues on tees and cardigans and relaxed denim in both flared and skinny jean styles for a modern, Farrah Fawcett look.
The lower-priced Sportmax line follows the Max Mara tradition of selling luxury to women who refuse to pay exorbitant prices for stylish, quality clothing. Women can finally have fun with fashion without being slaves to fashion or breaking their bank accounts.
Where to buy Sportmax? The Max Mara Sportmax collection can be found online as well as in mono-brand stores worldwide, boasting locations in the most prestigious global shopping streets of New York, Milan, Paris, Moscow, Hong Kong and Shanghai.
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